Hello

Hi, I’m Shraddha Yadav, the founder of Énigmatique and a BBA student majoring in Marketing at NMIMS. My journey into the world of marketing began long before I even knew what marketing was. As a kid, I found myself oddly fascinated by advertisements—yes, those quick, colorful snippets between our favorite TV shows. While others might have seen them as interruptions, I saw them as mini stories waiting to be decoded. I would spend hours dissecting them, trying to understand what the company or brand was really trying to convey and how they wanted to be perceived.

This childhood curiosity has blossomed into a full-blown passion. I love diving deep into marketing campaigns, breaking down the tactics used, and researching how they contribute to a brand's success. Whether it’s a groundbreaking advertisement that captures the public’s imagination or a subtle rebranding effort that quietly reshapes a company’s image, I’m always eager to discuss and analyze the strategies behind them.

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I started Énigmatique to share this passion with fellow marketing enthusiasts and to add value to those who are just as curious about the mechanics of branding and marketing as I am. Here, we decode and dissect the latest campaigns, discuss what worked, what didn’t, and why. This blog isn’t just for the big companies with large marketing budgets; it’s also a resource for small businesses and individuals who might not have the means to invest heavily in marketing but still want to understand how to make their brand stand out.

As I continue my journey in the world of marketing, I’m excited to learn and grow, and I invite you to join me. Let’s explore this fascinating field together, sharing insights, learning from each other, and, most importantly, helping brands—big or small—make their mark.